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A3 · content creator templates

Platform Performance Dashboard

See which content actually performs — views, engagement rate, and platform comparisons, side by side, with your best-performing post surfaced automatically.

100% free, no email required Auto-calculated engagement rate Color-coded by performance
platform-performance-dashboard.xlsx
H4 =(Likes+Comments+Shares)/Views
PostPlatformViewsEngagement
1 Studio tour behind the scenes YouTube 12,400 8.2%
2 Q&A reel from top comments Instagram 6,100
3 Quick tip: batching content TikTok 18,700
4 Monthly income recap Newsletter 4,200 4.9%
inside

What’s inside

Three tabs, each doing one job — no clutter, no unused columns.

Performance Log

One row per post — views, likes, comments, shares. Engagement rate calculates itself and color-codes automatically: green, amber, or grey.

Platform Summary

Average views and engagement rolled up by platform, so you can see which one actually earns your time, not just your attention.

Dashboard

Total posts logged, your single best-performing post, and your overall average engagement rate — plus a chart comparing platforms.

Who it’s for

  • Creators posting on 2+ platforms who want one place to compare performance, not five different analytics dashboards
  • Anyone who’s had a “viral” post but couldn’t say for sure if it actually out-performed their average
  • Creators deciding where to focus — this surfaces which platform is quietly your best one
faq

Common questions

How is engagement rate calculated?
(Likes + Comments + Shares) ÷ Views — the standard engagement-rate formula. Just enter the four raw numbers and the rate calculates and color-codes itself.
What do the colors on the Engagement Rate column mean?
Green is 10% or higher, amber is 5–10%, and grey is below 5% — a quick visual read on which posts are actually landing.
Can I add a new platform?
Yes — use one of the two blank rows in Platform Summary, type the platform name to match what you use in Performance Log, and the averages calculate automatically.
What if I don’t track shares on a platform?
Leave that cell blank or enter 0 — the engagement rate formula still works, it’ll just reflect likes and comments only for that post.
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More Content Creator templates

Part of the same system — use them together or on their own.

A3 · ready when you are

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No account required — pick your format and start tracking today.

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